Founding advertisers, flat rates, no deck.
One page. What it costs, what comes with it, and two things I will not do.
What it costs
| Primary placement | $100 |
| Four-issue package | $340 |
| Secondary feature | $60 |
| Section sponsorship | $40 |
Per issue, flat. The details are in the one-pager.
The Group Project
A weekly email for Provo and Orem. Every Thursday morning. What is on, what it costs, what is being built.
You are early, and that is the offer
The Group Project has a list of your actual neighbors in Provo and Orem. That is a small number and I am not going to dress it up. A small list buys you two things a big one does not.
It is written for the people who live in 84601, 84604, 84606, 84057, 84058, or 84097. Two cities, six zip codes. The reader I am writing for is mid twenties to early thirties, married or close to it, usually with a small kid, renting in Provo or buying in Orem. Students will read it too, but it is built for the people who are still here in July.
You will also be one of the first names in it. First advertisers get remembered in a way the fourteenth does not, and they get treated better, because I need this to work as badly as you do.
The founding deal
The first five sponsors in this edition get the primary spot free for four consecutive Thursdays. In return I need one logo or photo, two sentences about your place, a promo code I can count, and after the fourth issue a quote in your words that I can use. When the four are up you get first right to the paid spot at the founding rate.
What it costs
Flat rates. Per issue. No impressions math, no minimums, no contract. Every paid spot is labeled: Fueled by your name, plus a Sponsored tag.
Primary placement, $100. Its own labeled block a little past the middle of the issue, after the deals section and before conditions, where a reader who got that far is reading on purpose. One image, your logo or one photo of the place, and up to 150 words. I write the copy. It goes out in the newsletter's voice, which means it reads like a recommendation instead of an ad, because at that point it is one. You approve it before it runs.
Four-issue package, $340. The same primary slot, four consecutive Thursdays, which saves you $60. Four weeks is also the honest minimum for knowing whether this works. One issue tells you almost nothing.
Secondary feature, $60. Second position, up to 100 words, no photo.
Section sponsorship, $40. Your name on one section for the week, matched to what you do. A dessert shop takes Extra Credit, which is the deals section. A tutoring service or a print shop takes The Course Load, which is the events list. It reads as belonging there rather than interrupting.
Timing, since it matters more here than most places
Provo and Orem run on two school calendars about two weeks apart: UVU in mid August, BYU at the end of it. If you are trying to reach people before the rush, that is the window, and it is a different window depending on which campus your customers come from. Tell me which one and I will help you pick the week.
Monday nights are family night for most households here, so anything you launch on a Monday draws thin. Tuesday through Saturday is the window.
What comes with it, at no charge
You are the only one in your category. While The Group Project is under 1,000 subscribers, buying a slot means no competitor of yours can buy one. One dentist, one dessert place, one photographer. That promise ends when the list crosses 1,000, and anyone who bought before then keeps it through their current run.
Three to one, always. At most three paid placements in a nine-section issue. A reader can feel a fourth ad before they can name it, so there is no fourth.
A real report, four days later. How many people clicked your link, what share of the whole issue's clicks were yours, and how many used your code if you gave me one. Your link is tagged so your own Google Analytics shows the traffic came from us, which means you can check my numbers instead of taking my word. If the numbers are bad, I tell you before you ask.
Two things I will not do
I will not write a line about your business I do not believe. The whole product is that people trust what is in it.
I will not tell you this is a bargain because of some cost-per-thousand calculation. At this size that number is silly and quoting it at you would be a sales trick. It is $100. Either a hundred dollars to reach Provo and Orem on a Thursday morning is worth it to you, or it is not.
Alex, The Group Project hello@thegroupproject.club Email me and tell me which week you want.
Tell me which week you want
One email. Say what you do and which Thursday you have in mind.
To: hello@thegroupproject.club
Subject: Sponsoring The Group Project
Get the Thursday email
Free, and it stays free.