Founding advertisers, flat rates, no deck.

The Bench Press

A weekly email for Sugar House, Millcreek, and Holladay. Every Thursday morning. What is happening, what is being built, what is worth your Saturday.

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You are early, and that is the offer

The Bench Press has a list of your actual neighbors on the east bench. That is a small number and I am not going to dress it up. A small list buys you two things a big one does not.

It is written for the people who live in 84105, 84106, 84108, 84109, 84117, 84121, or 84124. Seven zip codes, all inside a ten minute drive of your front door. A radio buy covers the whole valley, and most of the valley will never drive to your block. This reaches the people already driving past it.

You will also be one of the first names in it. First advertisers get remembered in a way the fourteenth does not, and they get treated better, because I need this to work as badly as you do.

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The founding deal

The first five sponsors in this edition get the primary spot free for four consecutive Thursdays. In return I need one logo or photo, two sentences about your place, a promo code I can count, and after the fourth issue a quote in your words that I can use. When the four are up you get first right to the paid spot at the founding rate.

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What it costs

Flat rates. Per issue. No impressions math, no minimums, no contract. Every paid spot is labeled: Fueled by your name, plus a Sponsored tag.

Primary placement, $100. Its own labeled block a little past the middle of the issue, after the deals section and before conditions, where a reader who got that far is reading on purpose. One image, your logo or one photo of the place, and up to 150 words. I write the copy. It goes out in the newsletter's voice, which means it reads like a recommendation instead of an ad, because at that point it is one. You approve it before it runs.

Four-issue package, $340. The same primary slot, four consecutive Thursdays, which saves you $60. Four weeks is also the honest minimum for knowing whether this works. One issue tells you almost nothing.

Secondary feature, $60. Second position, up to 100 words, no photo.

Section sponsorship, $40. Your name on one section for the week, matched to what you do. A restaurant takes Drop Sets, which is the deals section. An outdoor shop takes Straight from the Canyon's Mouth, which is conditions. It reads as belonging there rather than interrupting.

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What comes with it, at no charge

You are the only one in your category. While The Bench Press is under 1,000 subscribers, buying a slot means no competitor of yours can buy one. One dentist, one pizza place, one gym. That promise ends when the list crosses 1,000, and anyone who bought before then keeps it through their current run.

Three to one, always. At most three paid placements in a nine-section issue. A reader can feel a fourth ad before they can name it, so there is no fourth.

A real report, four days later. How many people clicked your link, what share of the whole issue's clicks were yours, and how many used your code if you gave me one. Your link is tagged so your own Google Analytics shows the traffic came from us, which means you can check my numbers instead of taking my word. If the numbers are bad, I tell you before you ask.

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Two things I will not do

I will not write a line about your business I do not believe. The whole product is that people trust what is in it.

I will not tell you this is a bargain because of some cost-per-thousand calculation. At this size that number is silly and quoting it at you would be a sales trick. It is $100. Either a hundred dollars to reach your actual neighborhood on a Thursday morning is worth it to you, or it is not.

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Alex, The Bench Press hello@thebenchpress.club Email me and tell me which week you want.